Daytona Beach Shores: Life is Better Here
Daytona Beach Shores is a pleasant and welcoming community of 4,300 residents. With more than 40% of its residents in the age bracket of 65‐84 years1, the resort and retirement community focuses on providing the best services to its residents. Staying true to their city motto, “Life is better here,” Daytona Beach Shores’ mission is to find the most efficient and community‐friendly ways to engage and service its residents and visitors.
In early 2015, Daytona Beach Shores launched a mobile app but the app has only been downloaded from the app stores and installed on Android mobile phones between 100‐500 times2 since the launch. With the low rate of installs and app usage, Daytona Beach Shores has moved forward in search of a more engaging city app that would provide more mobile services and mirror the beauty of its city.