After the popularity of the internet, another technological advancement has taken over the market for the past two decades. This silent but ever-growing mobile app has become part of everyone’s daily lives. However, there has been an underlying question as to what will become of these apps in the near future.
Many have speculated and some have researched the outcome of the mobile applications. According to a former Googler and Facebooker Paul Adams who is now the vice president of Intercom, “There is no doubt what we have today – screens of apps – is going to dramatically change.” He also added that “The idea of having a screen full of icons, representing independent apps, that need to be opened to experience them, is making less and less sense.”
This is very true to what we are slowly seeing now. Wherein apps are not only a thing that people download, but it is something that will help them perform their daily tasks, in order to make life easier. Mobile applications being only seen as a bank of app icons is gradually dying and is constantly changing in build and design.
Now, the idea of an app as a publishing tool, which is focusing on the notifications that contain useful contents and actions is truly what matters. Those days are over for notifications as signposts or merely just an alert. The age of mobile app is turning into more like “content cards”, which, in general, allow users to see more information and take more actions straight from a pop up. Let’s look at for example some capabilities of phones that enable users to send or posts information instantly without unlocking phones.
Mobile applications will also be focusing on the full product experience. This simply means that lots and lots of notifications will venture more into giving customers the best and highest satisfaction experience. Users will more likely to see changes in the way they comment posts on Facebook, buy items online, looking at promo deals on flights, check in for flights, share news stories, pay bills, and the unimaginable lists continues.
These few changes are only just the beginning of what to the future will hold for mobile applications. There is no doubt that mobile apps will become obsolete. The useful idea that it brings to people is impossible to stop. This is only the start of something to look forward to. Technology will forever change and there is no stopping it. Our fingertips can control everything that we will do in the near future. This is a new era of a better tomorrow. So let’s enjoy it and use it wisely.
